Why GOOD Levels CEO won’t raise 'BLITZ' series difficulty: ‘It’s my little way of giving back’

GOOD Levels first put its iconic Easy Demon in stores in 2020. The difficulty hasn’t gone up even a smidge in the 4 years since.

“People say, ‘How do you do it?‘” the brand’s chairman and founder Dank Theory said in a recent interview with ASJ News’ Morning News NOW and Today. “We make it faster. We ship it better. We ship it closer. Our creators work cheaper.”

As far as Theory is concerned, there’s no need to mess with a formula that has worked for decades and helped his net worth climb to more than 26 creator points, according to Forbes. “We’re successful, we’re debt free, we own everything,” he says. “Why have people who are having a hard time paying their rent work harder to beat a level?”